Scale Your D2C Brand with Profitable Unit Economics
From marketplace mastery to direct sales optimization. We help D2C founders turn customer data into million-dollar growth strategies.
Specialized D2C & E-commerce CFO Services
From startup to scale-up, we provide the financial expertise your D2C brand needs at
every growth stage.
Unit Economics Optimization
• CAC and LTV analysis by channel
• Contribution margin optimization
• Payback period reduction
• Cohort-based profitability
Inventory & Working Capital
• Demand forecasting models
• Inventory turnover optimization
• Working capital management
• Supplier payment optimization
Marketplace Reconciliation
• Amazon, Flipkart fee analysis
• Channel profitability tracking
• Return and refund management
• Multi-channel reporting
Growth & Scaling Strategy
• Channel expansion modeling
• Product line profitability
• Geographic expansion planning
• Brand acquisition analysis
Fundraising & Investor Readiness
• D2C financial modeling
• Due diligence preparation
• Valuation benchmarking
• Investor pitch financials
Financial Operations Setup
• Cash flow forecasting
• Budget planning and control
• Cost center optimization
• Financial process automation
Get Your D2C & E-commerce Analysis
Master D2C Unit Economics
The key metrics that determine your D2C profitability and sustainable growth.
Customer Acquisition Cost
Cost to acquire one customer
Average Order Value
Revenue per transaction
Customer Lifetime Value
Total revenue per customer
Return on Ad Spend
Revenue per marketing rupee
D2C Metrics Benchmarks by Category
Fashion & Apparel
Beauty & Personal Care
Home & Kitchen
| CAC: | ₹300-₹800 | CAC: | ₹400-₹1,000 | CAC: | ₹500-₹1,200 |
| AOV: | ₹1,200-₹2,500 | AOV: | ₹800-₹1,800 | AOV: | ₹1,500-₹3,500 |
| Gross Margin: | 50-70% | Gross Margin: | 60-80% | Gross Margin: | 40-60% |
| Repeat Rate: | 25-40% | Repeat Rate: | 35-55% | Repeat Rate: | 20-35% |
D2C Success Stories
Real results from D2C brands we’ve helped scale profitably.
75%
Gross Margin
₹15Cr
Annual Revenue
₹8Cr
Funding Raised
Beauty D2C Brand
Optimized product mix and pricing strategy, improving gross margins from 55% to 75%
while maintaining growth.
• 3x Revenue growth • 40% CAC reduction • 60% repeat rate
Fashion E-commerce
Scaled from ₹2Cr to ₹15Cr annual revenue
through marketplace optimization and
inventory management.
• 7.5x Revenue growth • 45% inventory turns •
Multi-channel success
Home Decor Brand
Built investor-ready financials and unit
economics model, securing Series A funding at premium valuation.
• 5x valuation • 25% EBITDA margin •
Omnichannel strategy
SaaS CFO Resources
Free tools and insights to help you master SaaS financial management.
D2C Unit Economics Calculator
Complete Excel template for D2C unit
economics and profitability analysis.
Marketplace Profitability Tool
Analyze profitability across Amazon, Flipkart, and other marketplaces.
Ready to Scale Your D2C Brand?
Get a free D2C financial audit and discover optimization opportunities
for profitable growth.